{"id":7084,"date":"2023-11-06T08:25:30","date_gmt":"2023-11-06T13:25:30","guid":{"rendered":"https:\/\/www.adirondack.org\/?p=7084"},"modified":"2023-11-06T09:00:28","modified_gmt":"2023-11-06T14:00:28","slug":"two-saranac-lake-businesses-gain-community-support-through-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.adirondack.org\/press-release\/two-saranac-lake-businesses-gain-community-support-through-crowdfunding\/","title":{"rendered":"Two Saranac Lake Businesses Gain Community Support Through Crowdfunding"},"content":{"rendered":"

FOR IMMEDIATE RELEASE<\/strong>
\nDATE: November 6, 2023<\/strong>
\nContact:<\/strong> Audrey Schwartzberg, ANCA Communications Director, <\/span>aschwartzberg@adirondack.org<\/span><\/a> or (518) 891-6200<\/span><\/p>\n


\nTwo Saranac Lake Businesses Gain Community Support Through Crowdfunding<\/strong>
\n<\/b>ANCA\u2019s relaunches Ignite! program to fund small projects with big impact<\/span><\/em><\/h4>\n

SARANAC LAKE, N.Y.<\/strong> \u2014 When Victoria Vazquez moved to the Adirondacks in 2016 to attend Paul Smith\u2019s College, she had not intended to settle down in the area. Eight years later, she not only still lives in Saranac Lake, she owns and operates a small business here. Vazquez is continually making improvements to Main Street Exchange, her downtown consignment shop, and has launched a crowdfunding campaign to support her latest project.<\/span><\/p>\n

Two years after taking over the existing downtown business and four months since she moved the shop across the street, Vazquez is seeking fundraising support for a \u201cCreative Haven Makeover\u201d of its basement into a bright, welcoming space for community use. Hosted by the Adirondack North Country Association (ANCA) through the regional nonprofit\u2019s <\/span>Ignite! crowdfunding platform, her project and other campaigns can be viewed at <\/span>bit.ly\/igniteadk<\/span><\/a>.\u00a0<\/span><\/p>\n

\u201cThis is going to be a space that the community can use to express their creativity through a variety of mediums,\u201d said Vazquez. \u201cWhether it\u2019s painting, sewing, writing or photography, we want to make this a space for all makers. We\u2019re so grateful to ANCA and the local community for supporting this exciting new chapter for Main Street Exchange.\u201d<\/span><\/p>\n

ANCA relaunched its Ignite! program in October to address the challenge among local entrepreneurs of <\/span>securing capital for small projects that would make a substantial impact on their growth. Utilizing <\/span>ANCA\u2019s<\/span> new website and updated crowdfunding platform, Ignite! is currently hosting project campaigns for two women-owned, creative businesses in Saranac Lake \u2014 Main Street Exchange and ADK ArtRise.<\/span><\/p>\n

\u201cGrants and financing for businesses are often designed for big projects that require large sums of money. The smaller projects that can really make a lasting impact for small businesses often go unfunded because they\u2019re just not eligible,\u201d said Lauren Richard, ANCA Small Business Services Coordinator. \u201cThe crowdfunding model engages businesses\u2019 existing audiences and clientele, and works by collecting small investments from lots of people.\u201d\u00a0<\/span><\/p>\n

Richard said Main Street Exchange and ADK ArtRise each have a strong local following and an active social media presence, which are key for gaining crowdfunding support. She said that both Vazquez and ADK ArtRise co-owner Britt Sternberg are community leaders who inspire creativity and collaboration. Their projects will not only help their own businesses grow, they will also benefit other local businesses and the community as a whole.<\/span><\/p>\n

An advocate for \u201cslow fashion\u201d \u2014 a movement that promotes environmental and social justice in the fashion industry and aims to reduce the overproduction and overconsumption of clothing \u2014 Vazquez is carrying out a vision for her business that includes the consignment store, a photo studio to support an online sales enterprise, and a shared makerspace for DIY projects, including her own fashion design endeavors. Her \u201cCreative Haven Makeover\u201d is estimated to cost $3,000, which is a significant up-front cost for her young business venture.\u00a0\u00a0<\/span><\/p>\n

ADK ArtRise, owned and operated by three women artists including Sternberg, is raising funds to revamp their downtown retail space in time for the holiday season. Their \u201cRetail Rising\u201d campaign will also fund an online inventory system that will help them better curate and track their retail operation and better respond to their customers\u2019 shopping preferences.<\/span><\/p>\n

\u201cWe are so grateful to have a local organization like ANCA that is invested in helping small businesses achieve their goals,\u201d said Sternberg. \u201cOver the past year, they have helped us find resources like educational opportunities and grants, and connected us with local partners. Now, the Ignite! platform is helping us reach a broader audience and get the word out about our campaign and how ADK ArtRise would like to grow and continue to build our presence in this community.\u201d\u00a0<\/span><\/p>\n

Both Ignite! campaigns offer gifts for project supporters depending on their level of investment. From stickers and retail discounts to courses and consultations, supporters can choose to receive a reward for their campaign contribution.\u00a0\u00a0<\/span><\/p>\n

Based on national crowdfunding websites like Kickstarter and Indiegogo, and paired with responsive, real-life, local support from ANCA staff, Ignite! has supported several area businesses with needs such as infrastructure improvements, specialized equipment, publication costs and marketing tools. The cost of Ignite! projects range from $500 to $3,000 and significantly boost individual businesses\u2019 resilience and growth. By providing a more regional focus for investment, Ignite! allows supporters to invest in entrepreneurs who are part of the economic and cultural fabric of North Country communities.\u00a0<\/span><\/p>\n

Small businesses located in ANCA\u2019s 14-county North Country region are invited to apply to the Ignite! program. Business applicants then meet with ANCA staff to discuss their project idea and marketing plan. Once drafted, an anonymous advisory committee reviews and provides feedback on their campaigns. Richard said this process ensures that participating businesses are well set up to reach their crowdfunding goals. Interested applicants and supporters are invited to learn more at <\/span>bit.ly\/igniteadk<\/span><\/a>.\u00a0<\/span><\/p>\n

ANCA<\/span><\/a> is an independent, nonprofit corporation with a transformational approach to building prosperity across northern New York. <\/span>Using innovative strategies for food systems, clean energy, small businesses, and equity and inclusion, ANCA delivers targeted interventions that create and sustain wealth and value in local communities.\u00a0<\/span><\/p>\n

Photo 1 courtesy of Main Street Exchange: Main Street Exchange is utilizing ANCA\u2019s Ignite! crowdfunding platform to support the development of a community creative space in the consignment shop\u2019s basement.\u00a0<\/span><\/em><\/p>\n

Photo 2 courtesy of ADK Artrise: ADK Artrise is raising funds through Ignite! to revamp its retail space and update its online inventory system.\u00a0\u00a0<\/span><\/em><\/p>\n

###<\/span><\/p>\n

 <\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

FOR IMMEDIATE RELEASE DATE: November 6, 2023 Contact: Audrey Schwartzberg, ANCA Communications Director, aschwartzberg@adirondack.org or (518) 891-6200 Two Saranac Lake Businesses Gain Community Support Through Crowdfunding ANCA\u2019s relaunches Ignite! program to fund small projects with big impact SARANAC LAKE, N.Y. \u2014 When Victoria Vazquez moved to the Adirondacks in 2016 to attend Paul Smith\u2019s College, […]<\/p>\n","protected":false},"author":3,"featured_media":7091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"\nTwo Saranac Lake Businesses Gain Community Support Through Crowdfunding - ANCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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